Monday, August 4, 2014

Taking a Complex Product Set from B2B to the end user

Taking a Complex Product Set from B2B to the end user

What makes a great business-to-business website?


This is the thought-provoking question we responded to for major client Novis and its high-value MediDirect.com.au site.

This was one of our most intricate and multi-faceted projects to date.

Here at Corporate Interactive we've been working with MediDirect, to engineer a way to integrate their B2B offering across all platforms. This is the part we enjoy - merging technical and creative design, to make a client's vision come to life online.


Where do the challenges lie?


The MediDirect site offers a wide range of clinical and health products, aimed mostly at meeting the needs of the elderly in residential care and for hospitals, two of its major markets.

These products include aids for daily living, mobility and support services. Other categories include bathroom and hygiene products, home improvement products, bedding and other accessories.

With such a complex product set, our first order of business was to streamline this e-commerce enterprise. We needed to simplify the buying process by analyzing the process of choosing a product and aligning the system accordingly.

We also knew that we had to think strategically. So, Corporate Interactive imported MediDirect's product-set directly into WebDirector. WebDirector offers a quick and smooth implementation at a low cost. This eased the hassle of manually importing a highly complex product set with multiple variations.

Lock in the ultimate goal for clients

While we designed an interface specifically for tablet users, MediDirect’s plan is to have the site installed in kiosks, hospitals and other care facilities. This would allow the site to evolve from a B2B portal into a B2C, reaching the end user in a more direct way.

So our next step was to produce a simple process for the aged community to use. We had to make the system unintimidating and an easy-to-use experience, even though the products are often complex.

Wiping the sweat from our brow, we're proud to say we've achieved this. The next step is to integrate the MediDirect data into SAP - so Watch This Space!

Corporate Interactive has built a reputation for total customer satisfaction. Why not Contact Us or call 1-300-662-553 for a solution to help your business grow?

10 comments:

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