Thursday, June 12, 2014

Software, consistently more reliable than spreadsheets

Software, consistently more reliable than spreadsheets

Too often business owners, researchers and authors rely on spreadsheets for collecting and analyzing data, when software applications are proven to be a better option in ensuring the consistency of the process.

While spreadsheets are useful for basic calculations and other quick numerical analysis, as a primary business or research tool it is prone to error. At Corporate Interactive, we believe that these spreadsheets must be converted to software apps to reap the benefits of collected data. By not using a software solution, you will affect the accuracy of your analysis.

Business essential

A spreadsheet can incur transcription errors from its original sources or deliver an incorrect formula. In short, it is an unstable option in analytical work.

Three reasons software trumps spreadsheets

Software applications allow for testing, while spreadsheets do not have this option.
Software applications facilitate code review, while spreadsheets make this process difficult.
Software applications allow a framework for inputting data, while spreadsheets allow for a copy-and-paste approach.
When you have invested enormous effort into compiling a dataset, it is important to spend equal effort into reviewing, testing and documenting your analysis. A well-written and tested software program or application will allow you to do this.

The best technique

Over the years, we’ve developed software solutions for our many clients, with the right tools and best techniques for collecting, analyzing and reporting credible data.

Of course, a spreadsheet has its place in the business world. However, when you’re dealing with complex, or large amounts of data, a software solution makes the process more accurate, consistent and reliable.

This means that you can make better decisions based on results you can trust.

To find a software solution that can help you in your company analysis or economic research, Contact Us or call 1-300-662-553 for professional advice.

Tuesday, June 3, 2014

New Google eCommerce insights help retailers understand consumers better

New Google eCommerce insights help retailers understand consumers better

Which landing pages entice an online shopper? Why do some browsers add a product to a cart and never complete a purchase? What impact does an internal promotion have on e-sales?

With the latest release of functionality from Google Analytics, all these questions can now be answered. Online retailers can better track an online user's behavior and important conversion metrics. It provides powerful insights into how consumers shop online and why they abandon a purchase in the shopping process.

Google analytics, user behavior, tracking

Boost your shopping analytics

At Corporate Interactive, we're excited about this new Google feature. We've always prided ourselves on being agile and quick to respond to progressive technologies. From an ecommerce perspective, Enhanced Ecommerce has much to offer online retailers, advertisers and other brands emerging in this rapidly growing market.

Powerful data means our software integration solutions can drill deeper into pre-purchase shopping behavior and unpack product performance.

Google Analytics has neatly closed the information loop, covering the entire shopping lifecycle.

What can it do?

  • Show you how far shoppers get in the shopping funnel—and where they drop out.
  • Most viewed products, as well as your highest conversion rates.
  • Explain how and why shoppers interact with certain products and services.
  • Optimize a website by creating an engagement-rich consumer environment.
  • Show how internal promotions influence sales.

Bottom line

With better reporting, data integration and this type of analytics enhancement, Corporate Interactive can deliver better software solutions for our online retail clients. With retailers reporting an average conversion rate of about 2.7%, even small improvements can have significant results.

As Google stated in its media reports, Enhanced Ecommerce was launched to stay abreast of the phenomenal rise of online retail—in fact, according to the same report, ecommerce grew 30% year-on-year in 2013.

To find out how we can help you improve your sales and marketing strategies with insightful analytics and seamless software integration, Contact Us or call 1-300-662-553 today.

Google analytics, user behavior, tracking